I walk out the door this morning to take my walk and I notice a lump of litter on the walkway leading to the front door. So I go over to pick it up and discover that it's a local daily newspaper. I look up and down the block and see that every walkway has one, though nobody takes the paper. Then it occurs to me: the paper has been losing something like 10,000 print subscribers a year and this is its way of turning that around.
Brilliant marketing. Litter the place and they'll buy your product. Think we may try that with FRONT.